The Polemic of Sisley´s Last Campaign: ADDICTED FOR FASHION

As we can see in the image this is the last promo picture for the Sisley brand. The idea is to compare addiction to fashion, providing the fashionistas, with any other drug, refering to the relation between fashion and cocaine. But this image caused a big polemic between the fashion world, the competition and the customers, because in any point of view spending money in clothes is more healthy than spend money in drugs, the thing here is that both cause addiction (fashion and cocaine). Most of the customers of Sislet are agree with this image, but the models are desagree because they think that this is against them, since it is known that most models are already addicted to cocaine while in fashion as in the case of the very famous model Kate Moss.